PRIVACY POLICY FOR LONDON DIRECT CHAUFFEURS AND LDC DRIVER
Effective date: 15 May 2025
Last updated: 7 September 2026
Website: https://londondirectchauffeurs.com
Who we are
London Direct Chauffeurs Ltd, trading as London Direct Chauffeurs, provides executive and luxury chauffeur services across the United Kingdom.
London Direct Chauffeurs Ltd is the data controller responsible for the personal data described in this Privacy Policy.
In this policy, “LDC”, “we”, “our” and “us” refer to London Direct Chauffeurs Ltd.
Contact details:
London Direct Chauffeurs Direct Chauffeurs Ltd
Fulham Road
London SW6 5QA
United Kingdom
Email: info@londondirectchauffeurs.com
Telephone: +44 7308 009009
Website: https://londondirectchauffeurs.com
Scope of this Privacy Policy
This Privacy Policy applies to personal data processed through:
The London Direct Chauffeurs website
Online, telephone and email enquiries
Quotes and chauffeur bookings
Client and corporate accounts
Passenger services
Payment and invoicing services
The LDC booking and dispatch system
Driver and chauffeur administration
The LDC Driver mobile application
Customer service and operational communications
Marketing communications
Website comments, uploaded media and embedded content
It applies to clients, passengers, bookers, corporate customers, travel agents, chauffeurs, drivers, suppliers, website visitors and LDC Driver users.
Personal data we collect
The information collected depends on how you interact with us.
Identity and contact information
This includes:
Name
Title
Email address
Telephone number
Home, work or billing address
Company name
Job title
Account username
Customer or driver reference number
Emergency contact details
Booking and journey information
This includes:
Booking number
Pickup and destination addresses
Dates and times
Passenger names and contact details
Number of passengers
Flight numbers and flight information
Train information
Vehicle requirements
Chauffeur instructions
Meet-and-greet instructions
Nameboard information
Uploaded logos or images
Stops and route information
Waiting time
Luggage information
Booking notes
Booking status and journey progress
Details about delays, no-shows, cancellations, incidents and complaints
Driver and chauffeur information
This includes:
Name and contact details
Driver account details
Profile photograph
Driving licence and licence status
Private hire or chauffeur licence information
Vehicle details
Insurance and compliance documents
Availability
Assigned jobs
Job acceptance or rejection
Journey status updates
Earnings and payment information
Operational messages
Location information during active jobs
Performance, complaint, safety and incident records
Payment and financial information
This includes:
Billing name and address
Booking price
Deposits and balances
Payment status
Invoice details
Transaction references
Refund information
Driver earnings and payment records
Limited card information supplied by the payment processor, such as card type and final digits
Full card numbers and card security codes entered through Stripe are processed by Stripe. LDC does not receive or store the full card number or security code.
Technical and device information
This includes:
Internet Protocol address
Browser type
Device type
Operating system
App version
Device identifiers
Push-notification token
Login date and time
Security and authentication records
Error and diagnostic information
Cookie and website preference information
Pages or app features used
Communications
We process information contained in:
Emails
Telephone calls and call notes
SMS messages
WhatsApp messages
Contact forms
Support requests
Driver communications
Complaints and feedback
Reviews
Marketing preferences
Accessibility, health and safety information
A passenger or booker might provide information about mobility assistance, disabilities, allergies, medical conditions or other accessibility requirements.
We process only the information needed to provide a safe and suitable service. Where this information is classed as special-category data, we rely on explicit consent or another condition permitted by data protection law.
Please avoid providing medical information unless it is relevant to the journey.
How we receive personal data
We receive personal data:
— Directly from the person using our website, app or services
From a person making a booking for another passenger
From corporate clients, hotels, travel agents, event organisers and booking partners
From authorised drivers and transport suppliers
Automatically from the website, app or device
From payment, mapping, communication and technology providers
From public records or regulatory bodies where required for driver and vehicle checks
If you provide another person’s information, you should have authority to provide it and direct them to this Privacy Policy.
How and why we use personal data
We process personal data for the following purposes:
Providing quotes and bookings
We use contact, passenger, route, vehicle and payment information to provide quotes, create bookings and deliver chauffeur services.
Lawful basis: performance of a contract, steps requested before entering a contract and our legitimate interests in operating our business.
Managing journeys and dispatch
We use booking details, driver assignments, journey statuses and live operational information to dispatch vehicles, monitor active services and respond to delays or incidents.
Lawful basis: performance of a contract and our legitimate interests in delivering a reliable and safe service.
Managing driver accounts and work
We use driver identity, account, vehicle, job, earnings, compliance and location information to manage approved chauffeurs and their assigned work.
Lawful basis: performance of a contract, legal obligations and our legitimate interests in managing transport operations.
Payments, invoices and accounting
We process payment, transaction and invoice information to collect payments, issue refunds, pay drivers, prevent fraud and maintain financial records.
Lawful basis: performance of a contract, legal obligations and our legitimate interests in protecting our business.
Customer service
We use communications, booking records and complaint information to answer enquiries, resolve problems and improve service quality.
Lawful basis: performance of a contract and our legitimate interests in providing customer support.
Safety, security and fraud prevention
We process account, device, location and technical records to protect passengers, drivers, accounts, vehicles, systems and payments.
Lawful basis: legal obligations, legitimate interests and, in an emergency, protection of vital interests.
Legal and regulatory requirements
We retain and disclose information where required for taxation, licensing, insurance, legal claims, law enforcement or regulatory compliance.
Lawful basis: compliance with legal obligations and our legitimate interests in establishing, exercising or defending legal claims.
Marketing
We use contact details and marketing preferences to send relevant news, service information and offers where permitted by law.
Lawful basis: consent or legitimate interests, subject to electronic-marketing rules. Every marketing message includes an unsubscribe method.
LDC Driver application
LDC Driver is intended only for chauffeurs approved by London Direct Chauffeurs.
The app does not offer public account registration. Driver accounts are created and supplied by LDC.
The app supports:
Secure driver login
Receiving assigned jobs
Accepting or rejecting work
Viewing booking numbers and journey details
Updating journey progress
Sending arrival, passenger-on-board, completion and no-show updates
Receiving push notifications
Viewing earnings
Displaying passenger nameboards
Operational communication with LDC
Live driver location during an active job
Driver authentication
Login and session information is used to verify the driver and protect booking information. Authentication tokens are stored using secure device storage where supported.
If biometric login is enabled, the fingerprint or facial check is performed by the device operating system. LDC receives only the result of the authentication check. LDC does not receive or store fingerprint, facial or other biometric templates.
Push notifications
The app uses push-notification services, including Firebase Cloud Messaging and Expo services. These providers process a device push token and limited device or app information to deliver job alerts and operational notifications.
Precise and background location
LDC Driver collects precise location data to provide live journey monitoring, dispatch support and driver safety during an active chauffeur job, including when the app is closed or not in use.
Background location collection starts when the driver marks an assigned job as “On route”.
It continues while the job has an active status such as:
On route
Arrived
Passenger on board
Location collection stops when:
The job is completed
The job is closed or cancelled
The job is reassigned
The driver signs out
Location access is disabled in the device settings
During an active job, the app normally sends a location update after a material movement or approximately every 30 seconds, depending on device conditions, signal and operating-system restrictions.
The booking system stores the driver’s latest reported coordinate, accuracy and update time. It is designed to update the latest position instead of creating a continuous route history.
Authorised LDC dispatch and operations staff use this information to:
Confirm progress towards the pickup
Monitor active jobs
Support the driver
Respond to delays, incidents or emergencies
Coordinate service delivery
LDC does not sell precise location information or use it for advertising.
If background location permission is refused, location updates are limited to periods when the app remains open. This reduces LDC’s ability to monitor and support an active journey.
Device location permission is separate from the lawful basis relied upon under data protection law. Our lawful basis is performance of the driver service arrangement and our legitimate interests in safe, reliable and accountable transport operations.
Offline information
The app stores limited job and session information on the device to maintain essential functionality when the connection is interrupted. Access is restricted to the signed-in driver. Signing out clears locally stored session information where supported.
Comments
When visitors leave comments on our website, we collect the information entered into the comments form, together with the visitor’s IP address and browser user-agent string, to detect and prevent spam.
An anonymised hash created from an email address might be sent to the Gravatar service to check whether the visitor uses it. The Gravatar privacy policy is available at:
https://automattic.com/privacy/
Following approval of a comment, the associated profile picture might appear publicly beside the comment.
Uploaded media
Images or documents uploaded for bookings, driver profiles, vehicle records or nameboards are processed to provide and manage the relevant service.
Avoid uploading images containing unnecessary personal information or embedded location data.
Images uploaded publicly to the website might contain embedded EXIF GPS data. Website visitors might download the image and extract this information.
Cookies and similar technologies
Our website uses essential cookies needed for security, login, bookings and website operation.
If you leave a comment, you have the option to store your name, email address and website in cookies. These convenience cookies last for one year.
When visiting a login page, a temporary cookie checks whether the browser accepts cookies. It contains no personal information and expires when the browser closes.
When you log in:
Standard login cookies normally last for two days
Display-preference cookies normally last for one year
Selecting “Remember Me” normally keeps the login active for two weeks
Logging out removes the login cookies
If you edit or publish content, an additional cookie records the relevant post ID. It normally expires after one day.
Where analytics, advertising or other non-essential cookies are used, they are controlled through the available cookie-consent settings.
Browser settings also provide controls for blocking or deleting cookies. Blocking essential cookies affects website, booking or login functionality.
Embedded content and third-party links
Our website might include embedded videos, maps, images, articles or other content from third parties.
Embedded content behaves as if the visitor had visited the third-party website directly. The third party might collect data, use cookies, apply tracking technology and monitor interactions with the content.
Our website and app also contain links to third-party websites or services. Their privacy practices are controlled by their own policies. LDC is not responsible for how an independent third party processes information after the user leaves our service.
Payment processing
Online payments are processed through payment providers such as Stripe.
Stripe processes card and payment information under its own privacy policy:
We receive transaction status, payment references and limited card information needed to administer the booking, payment or refund.
Who we share personal data with
We share personal data only where needed to provide services, operate our systems, meet legal duties or protect legitimate interests.
Recipients include:
Assigned chauffeurs and transport suppliers
Drivers receive the passenger, pickup, destination and journey information needed to perform the assigned service.
Corporate clients, bookers and travel partners
Where a booking is made by a company, travel agent, hotel or authorised third party, we provide appropriate booking, journey, invoice and service-status information to that organisation.
Payment providers
Payment and transaction information is processed by providers such as Stripe.
Mapping and address providers
Addresses, route information and coordinates are processed through mapping services such as Google Maps and Google Places.
Google’s privacy policy is available at:
https://policies.google.com/privacy
App and notification providers
Device and push-notification information is processed through providers such as Google Firebase and Expo.
Expo’s privacy policy is available at:
Communication providers
Contact and message information is processed by email, telephone, SMS or messaging providers used to deliver confirmations, alerts and support communications.
Website, cloud and IT providers
Our hosting, database, backup, security and technical-support providers process information needed to operate and protect our systems.
Professional advisers
Information is shared with accountants, insurers, lawyers, auditors and other professional advisers where needed.
Authorities and regulators
Information is disclosed where required by law, court order, licensing rules, taxation requirements, insurance requirements or a lawful request from police, regulators or public authorities.
Business changes
If our business, assets or services are sold, merged or reorganised, relevant information is transferred as part of the transaction, subject to confidentiality and data protection requirements.
We do not sell or rent personal data.
International data transfers
Some technology providers process information outside the United Kingdom.
Where personal data is transferred to a country without a recognised adequate level of protection, we use an approved safeguard. This includes the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses or another safeguard permitted by UK data protection law.
Further information about the safeguards used for a specific provider is available by contacting us.
How long we retain personal data
We keep personal data only for as long as needed for the purpose collected, legal obligations, safety, accounting, complaints and legal claims.
Our normal retention periods are:
Unsuccessful quotes and general enquiries: up to 24 months
Booking, journey, payment and invoice records: normally up to six years
Client and corporate account records: while the account remains active and normally up to six years afterwards where connected to transactions or claims
Driver account, earnings, compliance and contract records: while the driver works with us and normally up to six years afterwards
Active-job location: the latest coordinate is stored with the relevant booking record and follows the booking retention period, normally up to six years
Push-notification tokens: until replaced, the account is closed, the driver signs out or the token is no longer needed
Website security and access logs: normally up to 12 months
Comments and associated metadata: retained indefinitely unless deletion is requested and no legal reason requires retention
Marketing records: until consent is withdrawn, an objection is received or the information is no longer relevant
Account-deletion requests: retained as needed to show the request was completed
Uploaded booking and nameboard media: for the booking retention period or until no longer needed
Information is retained longer where required by law, a regulator, a court order, an insurance matter, an investigation or a legal claim.
When retention ends, information is deleted, securely destroyed or anonymised. Residual copies remain in protected backups until replaced under normal backup schedules.
Account closure and deletion
LDC Driver does not offer public account creation. Accounts are provisioned to approved drivers by London Direct Chauffeurs.
A driver or client wishing to close an account or request deletion should email:
info@londondirectchauffeurs.com
Use the email subject:
Account Deletion Request
Include enough information to identify the account. We will verify the requester’s identity before processing the request.
Eligible profile, access and app information will be deleted or anonymised. Booking, payment, earnings, tax, licensing, safety, complaint and legal records remain where retention is required by law or for the establishment, exercise or defence of legal claims.
Security
We use appropriate technical and organisational safeguards to protect personal data.
Measures include:
Encrypted HTTPS connections
Access controls
Authentication and session protection
Restricted administrative access
Secure device credential storage where supported
Monitoring and security records
Software updates
Backups
Staff and supplier confidentiality requirements
Limiting access according to operational need
No internet, mobile or storage system is completely risk-free. Users should protect their login details, secure their devices and contact us immediately if they suspect unauthorised access.
Your data protection rights
Under UK data protection law, you have the right to:
Request access to personal data held about you
Request correction of inaccurate or incomplete information
Request deletion where there is no lawful reason for continued retention
Request restriction of processing in applicable circumstances
Object to processing based on legitimate interests
Object to direct marketing at any time
Request transfer of eligible information in a portable format
Withdraw consent where processing relies on consent
Raise a complaint about how your information has been handled
Some rights are subject to legal conditions and exemptions. We might retain information despite a deletion request where needed for legal, regulatory, financial, safety or claim-related purposes.
To exercise a right, contact:
info@londondirectchauffeurs.com
Use the email subject:
Privacy Request
We will verify your identity before releasing, changing or deleting personal information.
Marketing preferences
Marketing emails and messages include an unsubscribe method.
You also have the right to object to marketing by contacting:
info@londondirectchauffeurs.com
Stopping marketing does not stop essential booking confirmations, payment messages, security alerts or operational communications.
We retain a minimal suppression record after an unsubscribe request to ensure marketing is not sent again.
Password resets
If you request a password reset, technical and security information, including an IP address, might be included in or associated with the reset process to protect the account and investigate unauthorised activity.
Children’s information
Our booking and driver services are not intended for use by children acting independently.
An adult, parent, guardian, school, company or authorised organiser might book transport for a passenger under 18. We process only the information needed to provide the journey safely.
Do not provide unnecessary information about a child.
Automated decision-making
We do not use personal data to make solely automated decisions that produce legal or similarly significant effects.
Operational tools might assist with routes, pricing, fraud indicators or driver allocation, but appropriate human involvement remains available.
Complaints
Please contact us first so we have an opportunity to investigate and resolve the concern.
Email: info@londondirectchauffeurs.com
Telephone: +44 7308 009009
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator:
Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Changes to this Privacy Policy
We update this Privacy Policy when our services, technology, providers or legal obligations change.
The latest version will be published on:
https://londondirectchauffeurs.com/privacy-policy-london-direct-chauffeurs/
The “Last updated” date at the top identifies the current version.
Contact us
For privacy questions, data requests or account-deletion requests, contact:
London Direct Chauffeurs Ltd
Fulham Road
London SW6 5QA
United Kingdom
Email: info@londondirectchauffeurs.com
Telephone: +44 7308 009009
Website: https://londondirectchauffeurs.com
